137 East 25th Street New York, NY 10010
Jonah Kokodyniak, Global Kids, 212-226-2116, Jonah@globalkids.org
There.com: Aimee Yoon, Dotted Line Communications, firstname.lastname@example.org, 646.678.4980
Second Life: Peter Gray, Lewis PR, email@example.com, 415.992.4434
For Immediate Release:
Virtual Worlds Collaborate to Spread Kofi Annan’s Message About International Justice: Global Kids Plays Lead Role in Bringing Event to Online Communities
On March 20, 2008, spearheaded by Global Kids, Inc., a unique collaboration amongst virtual worlds, which combined report audiences of over 10 million users, streamed live from the Waldorf Astoria where Kofi Annan received the John D. and Catherine T. MacArthur Foundation’s first award for international justice. While Annan spoke before a live audience of 1,200 people in New York City, hundreds more watched and discussed the live speech across four virtual world communities, creating the largest massively multiworld simulcast to date.