Amy Jussel writes at Shaping Youth, a blog about media and marketing's influence on kids, that if Al Gore wants to educate youth about Global Warming he should "harness the energy at Global Kids."
This extensive essay argues for the power of new media to oush ideas to youth people, with Global Kids work used as an example throughout. For example:
I figure if USA Today blogger Angela Gunn can feature Mia Farrow speaking on Darfur on Global Kids Island in Teen Second Life, and Mia Farrow can make inroads imparting the Darfur message on the main grid, it seems mainstream media is ready to make the leap toward embracing innovations in new media.
From Global Kids Island she later turns to our game, Ayiti:
Who would've EVER thought a glamorama fashionista pub like Marie Claire would be the first mainstream press to blurb a social impact survival game like "Ayiti: The Cost of Life!?"
They describe this Unicef project as "an addictive video game with a serious social message, where you're "responsible for a Haitian family's destiny as they struggle to make a living and get educated."
Talk about a mass media mindshiftŠMarie Claire? Clearly the backlash toward vapid values is building with forward momentum.