Ian, one of the members of the Magicians, posted a blog entry describing his experience building the island, specifically the essay contest portion.
He also includes some great photos, with captions. Below is my favorite.
Global Kids and the Electric Sheep Company ran a "mixed reality" event for the awards ceremony. In-world, the event happened at this stage built by Kim Anubis on Global Kids Island, where you could see the real-world awards ceremony in New York on the screen behind the stage. Similarly, a screen on the stage in New York showed the ceremony in Second Life. The guy you can see working the computer on the screen on the stage is piloting the avatar in the centre foreground. This felt a bit bizarre, even for Second Life.
A SL regular calling our work bizarre?!! There is no higher compliment.