[media] Virtual Worlds Collaborate to Spread Kofi Annan’s Message About International Justice: Global Kids Plays Lead Role in Bringing Event to Online Communities
NEWS RELEASE
Global Kids
137 East 25th Street New York, NY 10010
www.globalkids.org
212-226-0130
Contacts:
Jonah Kokodyniak, Global Kids, 212-226-2116, Jonah@globalkids.org
There.com: Aimee Yoon, Dotted Line Communications, aimee@dottedlinecomm.com, 646.678.4980
Second Life: Peter Gray, Lewis PR, secondlife@lewispr.com, 415.992.4434
For Immediate Release:
Virtual Worlds Collaborate to Spread Kofi Annan’s Message About International Justice: Global Kids Plays Lead Role in Bringing Event to Online Communities
On March 20, 2008, spearheaded by Global Kids, Inc., a unique collaboration amongst virtual worlds, which combined report audiences of over 10 million users, streamed live from the Waldorf Astoria where Kofi Annan received the John D. and Catherine T. MacArthur Foundation’s first award for international justice. While Annan spoke before a live audience of 1,200 people in New York City, hundreds more watched and discussed the live speech across four virtual world communities, creating the largest massively multiworld simulcast to date.
At events coordinated by Global Kids, Inc. within There.com, Whyville, Second Life and Teen Second Life, virtual world residents, both teens and adults, viewed the MacArthur Foundation awards ceremony in which Mr. Kofi Annan received the first MacArthur International Justice Award of $500,000 to be distributed to a non-profit of his choice. During the live presentation, the virtual audiences, led by Global Kids staff with support from the virtual worlds companies Makena (There.com), Numedeon (Whyville), and Linden Lab (Second Life), engaged in vigorous discussion and debate.
A demonstration video can be viewed at: http://youtube.com/watch?v=tEtDEdyf3bM and samples of the teen responses can be read at: http://tinyurl.com/6bn62x.




